CARIBSCAPE Web Analysis Example
Some ideas ...
There are no rules in the realm of creativity other than relativity - does it work? - is it good for all concerned? Every organisation has its unique activity and identity even though on the surface there will be similarities. The following are just some ideas, common to most operations but overlooked, that CARIBSCAPE will suggest highlighting.
The web is a public domain. Although the primary target audience of a web site is for the organisation's activity participants, there will be traffic from the wider Internet community. Promoting the arts and humanities is just one of the ways to foster community bonding. The more visitors to the site also helps to increase the awareness of the importance of the organisation's work, mission and vision, aims and objectives.
Adopting Culture and Sport
Commission an artist, adopt a sports club, align with an interest group - are some examples of widening the potential audience to your web site and enhancing the community-organisation relationship.
National Identities (International)
Highlighting culture from the member countries using national emblems, flags, musical instruments, wildlife, cuisine, historical sites, etc. is still a good way to attract interest - even provide a little education!
Logo and Logo Type
It is strongly recommended that your logo is updated (digitally reconstructed) to a scale vector image suitable for high resolution print media as well as web media.
Keywords and Visibility
Although the web is global, many people look for information either close to them (practical) or in a particular region (travel). All CARIBSCAPE designed web sites have heavy regional keyword architecture, with this in mind, as well as the relevant terminology for the visibility of the organisation.
Registration of at least one first level domain is strongly recommended...
... if available should be secured immediately before acquired by another organisation with similar acronym or initials.